The research aims to shed light on the case of a medium-sized town in the northeast part of Italy, where a semi-central neighbourhood, encompassing a triangle of streets and hundreds of apartments, has recently acquired the reputation of being an ‘urban social problem’, and is described by the local media as a ‘drug-dealing suburb’. Specifically, since 2021, most of the state- and company-owned buildings have been completely bricked up, families evicted, and apartments and gardens left in a state of complete abandonment, without giving residents any explanation, and without a plan for the future, except demolition. Using ethnographic and qualitative methodologies, this study seeks to investigate the reasons why such negative narratives have quickly become established in common discourse and are then immediately amplified by the media until they remain the only description of the neighbourhood, and to examine how residents have strived and worked to restore the centrality of their ‘sense of place’. In the conclusions, an attempt will be made to sketch out an answer to the classic question of whether a turnaround can be more easily brought about by large urban renewal plans, or whether community involvement in a network of ‘small plans’ might be more effective.
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